Victory Park Capital announces $50 million facility with InvestBev to finance growth in adult beverage industry

CHICAGO – July 9, 2024 –  Victory Park Capital (“VPC”), a global alternative investment firm specializing in private credit, today announced a $50 million delayed draw term loan to InvestBev (“the Company”), a leading private equity firm in the United States solely focused on venture and growth investments in the adult beverage industry. The facility, which has the potential to upsize to $100 million in the future, will support InvestBev’s efforts to provide non-dilutive debt capital to whiskey brands, distilleries, and asset managers backed by whiskey barrel collateral.

Founded in 2015 by Brian Rosen, a third-generation beverage industry veteran, the Company carries deep industry expertise across its team with leading adult beverage and financial brands, such as Molson Coors, Bacardi, Jim Beam, BMO, Citadel, and more. Through the InvestBev Credit offering, InvestBev offers debt financing with terms tailored to the unique needs of the beverage community. The Company was recently named a winner of the 2024 Preqin Awards for Top Performing Growth Fund Manager.

The Company recently unified its affiliated entities – InvestBev, Sprout Beverage, Algoma Capital, and BevStrat – into a single, full-service company. With $200 million in assets under management and a separate $100 million in private credit through InvestBev Private Credit, the Company offers full-service support for adult beverage brands across every stage of growth – spanning incubation to acquisition.

“We fully support InvestBev’s mission to fulfill the financing needs of the adult beverage industry, thereby facilitating the growth of brands and distillers,” said Gordon Watson, Partner at VPC. “Brian has decades of experience uncovering growth opportunities in the beverage industry, and we’re excited to be partnering with him.”

“InvestBev Credit is thrilled to have Victory Park Capital as our partner in this venture,” said Brian Rosen, Founder and Managing Partner at the Company. “This alignment serves to provide a solution to the barrel, distillery, and bourbon brand industry that is both supportive and knowledgeable. InvestBev Credit will help serve the needs of all brands that seek to unlock their raw bourbon asset class.”

About Victory Park Capital Advisors, LLC

Victory Park Capital Advisors, LLC is an SEC-registered, established credit manager. The Firm was founded in 2007 and is headquartered in Chicago, Illinois, with additional resources in New York, Los Angeles, San Francisco, and London. VPC provides custom financing solutions across the private capital spectrum, focusing on companies with strong corporate governance and a compelling growth trajectory. VPC invests in emerging and established businesses across various industries worldwide. For more information, please visit

About InvestBev

InvestBev is a trusted leader in the alcohol beverage industry and is the only organization to support beverage brands at every stage of their growth from incubation to acquisition. InvestBev backs the best in adult beverage and partners receive full-service support, including growth and acceleration strategy, sales and marketing, retail distribution operations, insurance, and capital, including equity and credit lending. Current portfolio companies include JuneShine, Ten to One Rum, Thomas Ashbourne Craft Spirits, Cann Social Tonic and more. For more information, visit

Media Contacts

Victory Park Capital

Jordan Niezelski, Edelman Smithfield