Juvo Plus, Cap Hill Brands, Dragonfly, and Moonshot Brands Complete Four-Way Merger, Forming Infinite Commerce

Victory Park Capital facilitated transactions resulting in combination of leading Amazon aggregators

SEATTLE – June 21, 2024 – Juvo Plus, a highly accomplished product developer and marketer on the Amazon platform, recently merged with Cap Hill Brands, a leading eCommerce aggregator of Amazon brands. The combined company rebranded as Infinite Commerce, signaling its position as one of the world’s largest purveyors of consumer products and as a platform for consolidation.

Infinite Commerce is headquartered in Seattle and is led by Steve Neufer, CEO of the legacy Juvo Plus business. Cap Hill Brands co-founders Kevin Saliba and Jason LeeKeenan have assumed key leadership positions at the combined company.

Neufer said: “Juvo Plus and Cap Hill Brands are a perfect match: a strong cultural fit, a shared vision, and complementary capabilities. This merger combines Juvo Plus’ know-how and diversified portfolios of strong brands with Cap Hill Brands’ market-leading technology platform and strong operational infrastructure. By leveraging our collective strengths, I am confident that we are well-positioned to drive further consolidation in the industry.”

LeeKeenan said: “We are thrilled to combine forces with Juvo Plus and continue building world-class products that consumers love. Our tremendously talented team is excited to continue expanding our portfolio across numerous distribution channels, including traditional retail partners. The combined business has the technology and expertise and a wealth of data that will enable us to identify emerging consumer trends, rapidly test and iterate product ideas, and fulfill demand.”

Shortly after forming Infinite Commerce, the company acquired eCommerce aggregators Dragonfly and Moonshot Brands, adding significant scale and further diversity of brands across multiple channels. The multi-step, multi-party transactions were supported by global alternative investment firm Victory Park Capital resulting in a cashflow-positive platform that is well-positioned to emerge as a dominant player in the industry.

“We are excited to continue our partnership with Steve and the entire Infinite Commerce team as we embark on the next chapter of consolidating the Amazon aggregator space,” said Richard Levy, Chief Executive Officer, Chief Investment Officer, and Founder of Victory Park Capital.

Infinite Commerce also secured an additional $25 million in delayed draw financing from Victory Park Capital to support product development and other potential M&A opportunities.

The combined company now has a global footprint, with over $350 million in sales and a portfolio of over 10,000 SKUs across several product categories, including children’s, sports and outdoors, home and kitchen, pets, consumables, and more.

About Infinite Commerce

Infinite Commerce is one of the world’s largest developers and sellers of consumer products on e-commerce marketplaces. The company’s mission is to spread joy to families everywhere by developing top-tier brands and high-quality products. Infinite Commerce’s marketplace partners include Amazon, Target, Walmart, Chewy, eBay, Kohl’s, Overstock and more. For more information, please visit www.infinitecommerce.com.

About Victory Park Capital

Victory Park Capital Advisors, LLC is an SEC-registered, established credit manager. The Firm was founded in 2007 and is headquartered in Chicago, Illinois, with additional resources in New York, Los Angeles, San Francisco, and London. VPC provides custom financing solutions across the private capital spectrum, focusing on companies with strong corporate governance and a compelling growth trajectory. VPC invests in emerging and established businesses across various industries worldwide. For more information, please visit www.victoryparkcapital.com.

Media Contacts

Infinite Commerce

Kevin Saliba


Victory Park Capital

Jordan Niezelski, Edelman Smithfield