Applied Data Finance Upsizes Senior Credit Facility to $350 Million

Applied Data Finance Upsizes Senior Credit Facility to $350 Million

SAN DIEGO and NEW YORK – September 27, 2019 – Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today that it has upsized its current senior credit facility with Victory Park Capital Advisors, LLC (VPC) from $200 million to $350 million. Additionally, the term was extended to 2023, establishing a stable source of funding for future growth.

Through its Personify Financial online lending platform, ADF provides unsecured, personal loans to consumers often overlooked by traditional financial institutions. This new capital will enable ADF to serve even more consumers needing straightforward, transparent loan options.

“VPC continues to be a great strategic partner for ADF, and we look forward to leveraging this newly available capital to continue our growth,” said Krishna Gopinathan, Co-Founder and Chief Executive Officer at ADF. “Partnerships like this give us the ability to provide the loan options our customers need and at the same time, empower them to move up the credit spectrum by taking advantage of our financial education resources.”

Glen Freter, Chief Financial Officer of ADF, commented, “We are delighted by the support VPC continues to provide ADF. Our relationship has helped us execute our vision and with this new agreement, Personify’s position in the industry is stronger than ever.”

Founded in 2014, ADF has originated over $300 million in loans using its industry-leading AI-driven non-prime analytics platform. Since its inception, ADF has raised total capital of over $450 million and has grown to 250 employees with offices in San Diego and Chennai, India.

“ADF continues to demonstrate its ability to responsibly offer bespoke credit products to consumers in need while effectively controlling credit risk. We have had a great partnership since ADF’s inception and are pleased to continue to support its impressive growth,” said Tom Welch, Partner at VPC.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit and fraud risk. Learn more at and

About Victory Park Capital Advisors, LLC

VPC is a privately held, SEC-registered, global alternative investment firm. VPC invests in emerging and established businesses across various industries in the U.S. and abroad, who are often unable to access traditional sources of capital. The firm’s differentiated offerings leverage an extensive network of industry relationships, disciplined deal origination, creative financing capabilities, broad credit structuring and special situations expertise. The firm was founded in 2007 and is headquartered in Chicago with additional offices in New York, Los Angeles and San Francisco. For more information, please visit


For Applied Data Finance

Brian Maddox +1 (212) 850 5731