Victory Park Capital Funds Reich Brothers Holdings, LLC, an Asset Acquisition and Disposition Platform Led by Jonathan and Adam Reich

Victory Park Capital (VPC), an asset-management firm that provides private debt and equity financing to middle-market companies, announced it has funded Reich Brothers Holdings, LLC (Reich Brothers), led by seasoned distressed investors Jonathan and Adam Reich. Reich Brothers acts as a principal and service provider, offering a full range of complementary capital asset and surplus solutions. The firm assists various clients facing complex asset transactions in an expedited timeframe, including corporate clients and financial institutions, and bankruptcy and restructuring firms.

Reich Brothers is focused on numerous asset classes, including machinery and equipment, unique industrial real estate, and intellectual property within the defense, manufacturing, industrials, consumer packaged goods, textiles, energy, pharmaceuticals and telecommunications industries. The firm pursues transactions across a wide spectrum of situations, including:

  • Operators seeking an expedited process to dispose of non-core, intact plant and manufacturing facilities;
  • Distressed companies desirous of liquidity infusions through an immediate sale of assets;
  • Debtor-In-Possession financings; and
  • Dispositions seeking principal lead bidders (stalking horse bidders) or buyers of last resort.

Former practicing bankruptcy attorneys, Jonathan and Adam Reich, serve as Co-CEOs of Reich Brothers. Jonathan and Adam each bring more than 20 years of experience, leading profitable, fast-growing, full service asset disposition firms. They bring a wide spectrum of industry and real estate experience, as well as first-hand knowledge of the complexities of bankruptcy proceedings and corporate divestitures of non-core assets.

“We believe there is a strong market opportunity to create a world-class platform within the surplus and capital asset liquidation sector,” said Derek Ferguson, Vice President at Victory Park Capital. “Jonathan and Adam have built a successful track record of delivering high returns on investments by leveraging industry and real estate expertise, and in-depth contractual experience to structure asset dispositions across a wide range of asset classes. We are confident that the Reich brothers are the right leaders to drive this opportunity forward.”

“This new partnership combines our operational and industry expertise with VPC’s institutional capital base and history of transactional success in niche asset classes,” said Co-CEOs Jonathan and Adam Reich. “We look forward to working with the Victory Park team to successfully execute upon our strategy of building a multi-dimensional, industry-leading platform in the asset liquidation sector,” they added.

About Reich Brothers Holdings, LLC

Reich Brothers Holdings, LLC is a specialized, hands-on provider of capital asset solutions and focuses on the acquisition and disposition of distressed and surplus capital assets, while providing an extensive array of solutions for businesses seeking to continue operations or sell assets as a going concern. Jonathan and Adam Reich, the company’s Co-CEOs have established a long track record of successful value realization for clients and partners alike. For more information, visit: